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Rory Macdonald

Songwriter from Celtic Rock band Runrig

“This book wisely addresses ‘style over substance’—the former, vacuous without first attending to the raw material. Once that's in place, everything else will flow . . . and deliver. The use of songwriting as an analogy—i.e. the creation of original material, straight from the heart—is a recurring theme throughout this brilliant book of ideas and life-changing advice on how to write captivating presentations.”